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  Fax Features Article

UC Co. RingCentral Bolsters Exec Team with New Worldwide Marketing VP

July 16, 2008
David D. Sipes has joined RingCentral (News - Alert), a hosted business phone system as vice president of worldwide marketing, the company announced today.

 
In his role, Sipes will work towards improving the company’s corporate marketing strategy and brand value by working closely with RingCentral’s executive team.
 
In the industry, officials say, Sipes is known for his ability to build strong corporate brands by providing robust growth. Earlier, when served as the chief operating officer and co-founder of Branders.com, he was present with the company from the concept stage and made a significant contribution in making the company one of the world’s largest online seller of promotional products for businesses, RingCentral officials say.
 
Those contributions were made possible by innovative Search Engine Marketing and Search Engine Optimization techniques, created by Sipes, that helped the company acquire more than 70,000 business customers. The Web site which Sipes created with his vast knowledge in strategies won the industry’s annual Promotional Products Association International award for seven consecutive years, company officials say.
 
In his successful career that spans for more than two decades, Sipes has served various senior leadership positions with companies such as Booz Allen Hamilton (News - Alert), Pepsi-Cola Co., and Price Waterhouse, company officials say. Helping to bring about the drive of multi-million dollar profit improvements and global expansion, Sipes brings a wealth of talent and experience in creating integrated marketing strategies for RicgCentral.
 
People can connect to small businesses and mobile professionals worldwide with RingCentral’s hosted business phone system, officials with the company say. RingCentral says it takes the high cost and hassle out of communications as it provides the power of a sophisticated phone system without expensive hardware to buy or maintain. The company says that Sipe’s keen insight into new media marketing and his expertise in creating and executing global growth strategies are valued assets to RingCentral as the company continues to strengthen its brand value.
 
“RingCentral has created a service that delivers high value to its customers. I am thrilled to be part of a team that places a priority on delighting customers with solutions that enrich their business,” Sipes said. “It is especially exciting to join the team at a time when RingCental is able to offer thoughtful, innovative solutions that are helping businesses to not only survive, but thrive in this economic downturn.”
 
Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.
 
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is The Compelling ROI Benefits of Contact Center Quality and Performance Management Technologies, brought to you by Voice Print International (News - Alert).
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